關於
中级(适合有一定预算且希望提升品牌认知度的企业) 目标:通过高质量内容和多渠道传播,建立品牌权威,增加用户粘性。 内容策略与规划 制定详细的内容营销策略,包括长期目标、内容方向和频道分配 竞争分析与受众调研,细化内容创作方向 博客与文章写作 每月撰写 6-8篇 高质量的文章,内容深度提升,约 800-1500字 包括行业报告、案例分析、产品教程、客户故事等 社交媒体内容创作与推广 每月发布 8-12篇 高质量社交媒体帖子 包括互动内容(投票、问答等),提升社交媒体互动 视频营销(简版) 制作 1-2个 简单的短视频内容(如产品介绍或品牌故事) 电子邮件营销 每月发送 1-2次 定制化的电子邮件内容(新闻简报、产品推荐等) 价格范围:$800 - $2000/月 Intermediate Tier (Suitable for Businesses with a Moderate Budget Seeking to Enhance Brand Awareness) Objective: Establish brand authority and increase user engagement through high-quality content and multi-channel distribution. Content Strategy and Planning Develop a detailed content marketing strategy outlining long-term goals, content direction, and channel distribution. Conduct competitive analysis and audience research to refine content creation focus. Blog and Article Writing Write 6 to 8 high-quality articles per month with increased content depth (approximately 800–1,500 words each). Content includes industry reports, case studies, product tutorials, and customer stories. Social Media Content Creation and Promotion Publish 8 to 12 high-quality social media posts per month. Include interactive content (e.g., polls, Q&A) to increase engagement. Video Marketing (Basic) Produce 1 to 2 simple short videos per month (e.g., product introductions or brand stories). Email Marketing Send 1 to 2 customized email campaigns per month (e.g., newsletters, product recommendations). Price Range: $800–$2,000/month